It is our belief, and experience, that a primary reason Nonviolent Communication has not yet enjoyed similar exposure as the “Wayne Dyers” or "Deepak Chopras" of the world, is that our global team has not yet used consistent messages for describing NVC, nor consistent methods for promoting it. We'd like to support you in changing that.
Simply put, NVC is not easy to describe. Further, some audiences like the business sector can be quickly turned off by descriptions of NVC that can sound too “touchy-feely.”
A combined effort to communicate consistent, repeated messages about Nonviolent Communication — what it is, how it differs from other approaches, its reach around the globe — can help substantially boost public awareness of this life-changing process. It can also help you be much more effective in reaching funders, donors and sponsors. This NVC Brand Messaging Toolkit was developed in partnership with PuddleDancer Press to support you — our global team — to start communicating these consistent messages in all of your promotion and fundraising materials.
Download and use the messaging brief below. The messaging in this brief can be used for fundraising, grant proposals, sponsorship solicitation, and promotional materials.
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