This toolkit is designed to support teams/trainers with no promotion experience and very little resources, as well as seasoned pros alike wanting to maximize results. Here you'll find step-by-step guidance to make the most of your limited resources, and to maintain a life-serving experience for all involved.
A promotion plan is the best way we know to creating a life-serving promotion team. It keeps you pro-active instead of re-active. It helps you focus on the promotion strategies that are most likely to get you the results you're hoping for (such as a certain level of workshop attendance). And, it absolutely helps you make the most of your limited resources.
We’ve created an MS Word-based form — linked below — that allows you to create a simple promotion plan. Whether you’re promoting a one-time event, or an entire menu of NVC training services; and whether your promotion will take place over a few weeks or an entire year, a plan is a critical element to create a life-serving promotion experience.
Completing your plan can take anywhere from an hour to several weeks, depending on the information you have available before you get started, and the scope of what you’re promoting. We encourage you to complete the plan in partnership with your team (if you have one), to provide opportunity to incorporate everyone’s ideas and feedback.
Now that your promotion plan is done, you’ll have a more solid understanding of the kind of support you’ll need to have in place — your “promotion team” — to implement the plan. It’s now time to recruit your promotion team so the workload is shared.
Remember, some promotion roles are best filled by individuals with professional experience in those areas (such as creating promotion materials or obtaining media coverage). We highly encourage you to recruit a promotion team leader to manage the implementation of your promotion plan. Sample recruitment announcement — Promotion Coordinator
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When you created your promotion plan, you identified target audiences or customers to whom you want to direct your promotion. You also identified what methods you'll use to obtain lists of these target customers — whether it be by adding an opt-in form to your web site for email promotion, or purchasing a list for print direct mail.
Click the links below for help getting these lists ready to go:
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In partnership with PuddleDancer Press, we’ve developed ready-to-use NVC Promotion Kits to help you meet event-related promotion objectives. Each kit includes a double-sided 8.5"x11" flyer, cover letter and list of endorsements.
- One-On-One Support Packages — Get expert business development, promotion and marketing help with our reduced-rate packages as part of the Help Share NVC Project.
- Consultant Directory — Find and hire a promotion expert experienced with NVC offering expert support at reduced rates.
- Design Board — Explore ideas by browsing designs from other NVC teams and trainers around the world.
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For more information about working with the media, visit this page: Everything you need to know to work with the media
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Now it’s time to take the task list from your promotion plan and begin to check your tasks off, one-by-one. Remember, try to stick with the items on your plan as much as possible — if you created your plan thoughtfully, than your list takes into consideration both the results you’d like to achieve, and the people and financial resources you have available. It can be really easy to get caught up in the “there’s never too much promotion” mentality — be careful. Even low or “no-cost” promotion tactics do have a cost in terms of volunteer time.
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If you are new to promotion, marketing or media relations, the tips and articles below from the pros will help ensure your success.
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